The Research Rabbit Hole And How To Escape It With Direction

You know that feeling when you open a browser tab, type a search, and four hours later you surface in a completely different topic, with bookmarks all over your screen and you haven’t built anything? I’ve been there. Many founders have. It’s the research rabbit hole: the zone where “preparation” becomes procrastination, and knowledge becomes […]

How to Understand Your Real Competitors Not Just Similar Products

You know the drill: sometimes it’s all too easy to see only those products that look like yours and call them competitors. But early-stage founders, listen I’ve realized real competition is much sneakier than that. It’s not just products with the same color palette or feature set. It can be adjacent solutions, DIY workarounds, or […]